Principles of Storytelling

4 05 2016


3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House Of Cards

So what advice does Francis Underwood have to dish on storytelling? Spacey recommends that before you even begin, it’s important to ask yourself, “What story do you want to tell?” He suggests that everything will fall in line “if you start with what the result is going to be.” Once you get over the initial hurdle of determining what story you want to tell, you have to examine what elements will make this story truly engaging. Spacey goes on to propose three pillars that must be present in every good story.

1. Conflict – “Conflict creates tension and tension keeps people engaged with your story.”

2. Authenticity – “Stay true to your brand and audiences will respond to that authenticity with enthusiasm and passion.”

3. The Audience – “Does it matter what’s behind a link if no one clicks on it?”

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