How to Market Yourself as an Author

28 02 2016


Literary agents often get a reputation for being cruel and heartless. It is true that not a one of us has escaped sending out many, many rejection letters. I am sure that there are a few slightly sadistic agents out there, but for the most part, authors, please know that we take no pleasure in saying no to you and your project!

It is true! We WANT you to be our clients. We WANT to sell your book and make you and us both a trillion dollars (okay, at least a million dollars). Everyone at my agency has received angry, resentful and oftentimes threatening responses to our rejection letters. While we can understand being disappointed by a rejection letter, if we have sent one to an author it is for good reason — the book project is missing something (or things) that we need in order to effectively sell the book to publishers.

Six examples of what even great writers do badly:
#1: They Don’t Think Like Marketers
#2: They Don’t Know Who to Pitch Their Book To
#3: They Don’t Understand Their Book’s Place in the Marketplace
#4: They Don’t Offer Something N.D.B.M. (New, Different, Better, or More)
#5: They Hide Their Voice
#6: They Give Up

Read further @ Huffingtonpost

Marketing Yourself: Part of the Process

26 07 2014




The Key Element To Success Many Writers Avoid: Self-Promotion

We all know that success as a writer depends on: 1) writing something worth reading and 2) getting published. (Thanks, Captain Obvious!) But while most writers have no problem understanding and even embracing the time and effort required to accomplish these two goals, there’s a third, essential element of becoming a successful author that many writers shun: self-promotion.

“Oh no!” you say. “Oh yes!” we reply. Why the reluctance? Some writers are simply shy by nature. Others don’t want to seem boastful or self-aggrandizing. And the remaining curmudgeonly bunch just doesn’t want to be bothered. Yet, like it or not, self-promotion is a necessary part of achieving success as an author in today’s publishing marketplace.

Accept that marketing yourself is part of the process. Having more people aware of you and your writing translates into more people interested in reading your work. But as budgets at publishing houses and literary journals continue to shrink, you can’t depend on publicity being handled for you. And many publishers have come to expect a certain amount of promotional support from their authors.

So it’s important that you overcome any reservations you may have about promoting yourself. The truth is, you should be proud of what you’ve accomplished. And if your writing has been published in literary journals, won awards, or your book is being published — wonderful! So much the better! Book sales in particular can be influenced by positive buzz.

Read further @ Huffington Post