Marketing Yourself: Part of the Process

26 07 2014

 

 

SuccessfulMarketing

The Key Element To Success Many Writers Avoid: Self-Promotion

We all know that success as a writer depends on: 1) writing something worth reading and 2) getting published. (Thanks, Captain Obvious!) But while most writers have no problem understanding and even embracing the time and effort required to accomplish these two goals, there’s a third, essential element of becoming a successful author that many writers shun: self-promotion.

“Oh no!” you say. “Oh yes!” we reply. Why the reluctance? Some writers are simply shy by nature. Others don’t want to seem boastful or self-aggrandizing. And the remaining curmudgeonly bunch just doesn’t want to be bothered. Yet, like it or not, self-promotion is a necessary part of achieving success as an author in today’s publishing marketplace.

Accept that marketing yourself is part of the process. Having more people aware of you and your writing translates into more people interested in reading your work. But as budgets at publishing houses and literary journals continue to shrink, you can’t depend on publicity being handled for you. And many publishers have come to expect a certain amount of promotional support from their authors.

So it’s important that you overcome any reservations you may have about promoting yourself. The truth is, you should be proud of what you’ve accomplished. And if your writing has been published in literary journals, won awards, or your book is being published — wonderful! So much the better! Book sales in particular can be influenced by positive buzz.

Read further @ Huffington Post

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: