Profiling your writing on the WWW

14 01 2012


How to Make Your Writing More Visible Online

Writers and publishers invest lots of money into creating mobile and digital versions of their books, but the toughest part is finding readers for these new works.

Author and Altimeter Group analyst Rebecca Lieb just published Content Marketing, a book showing how authors can make their writings, books and apps more visible online. She shared her advice in a keynote presentation at the Publishing App Expo. Here are some extra pointers.

Lieb explained: “To achieve search visibility, you have to create content, pure and simple. But this is great news for authors. Why? Because with search (like in the Bible) it all begins with the Word, and authors are natural wordsmiths. Search engines can’t listen to podcasts and they can’t watch videos, but they can (and do) read the written word.”

She continued: “So what authors have to do to achieve online visibility is to create and publish lots of relevant content online. What’s relevant? Stuff that’s related to the subject matter of their book, of course – but not necessarily all about their book. Target terms people may be searching if they’re interested in the subject matter.”

Read full article @ Galleycat

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: